Spectical Asset
Meta Ads Lead Generation
A lead generation dashboard showing Meta campaign scale, cost control and top-performing campaign comparisons.
83 Campaigns2.76K Leads₹383.83 CPL
Digital Marketing Portfolio
Ravi
Kumar
Performance Marketing Specialist turning campaigns into leads, revenue and growth.
A results-driven Digital Marketer and Brand Strategist with 7+ years of experience across F&B, hospitality, real estate, e-commerce, retail and agency environments. Skilled in performance ads, SEO/SEM, brand growth, marketing automation, social strategy and campaign reporting.
Dubai, UAE
Ravimalik081992@gmail.com
UAE: +971 52 670 3216
India: +91 96677 22246
Google Ads • Meta Ads • SEO • Growth
0Years in digital marketing
10K+Leads across GCC campaigns
180%Organic traffic growth
500+F&B locations supported
Google Ads
Meta Ads
SEO + CRO
n8n + WhatsApp
Performance Marketer
7+Years Experience
500+F&B Locations
4.0xROAS Case Study
Recruiter Summary
One profile. Multiple growth channels.
Spectical AssetReal Estate · UAE
The ArtegyAgency · UAE
La Pino’z PizzaF&B · 500+ outlets
The Lalit HotelsLuxury Hospitality
Anytime FitnessFitness · 50+ locations
Professional Positioning
Results-driven digital marketer with hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Taboola, SEO/SEM, social media strategy, content planning, CRO, CRM workflows, marketing automation and performance reporting.
Google AdsMeta AdsSEO/SEMGA4GTMCROBrand StrategyPerformance Reporting
Portfolio Proof
Skills, tools and growth proof.
Tools & Skills
Google Analytics, GTM, Meta, Google Ads, WordPress, Snapchat, LinkedIn Ads and TikTok Ads.
Google Analytics, GTM, Meta, Google Ads, WordPress, Snapchat, LinkedIn Ads and TikTok Ads.
Strategy Areas
Social media, brand, business growth, CRM, retention and analytics.
Social media, brand, business growth, CRM, retention and analytics.
Case Studies
Campaign dashboards recruiters can understand quickly.
Channel-wise case studies showing performance marketing, SEO, app install, lead generation and growth outcomes.
Be Medic Academy
Meta Ads Multi-Account Scale
A 9-account Meta performance view with lead volume, account-level comparison and scale insights.
168.5K Leads28.2M Reach₹63.35 CPL
La Pino'z Pizza
Google Ads App Install Growth
Google Search and acquisition campaign performance for app installs and campaign efficiency.
6.8M Clicks310K+ Conversions₹19.70 CPA
La Pino'z Pizza
Meta Ads Purchase & Install Growth
All-India Meta campaign portfolio across app installs and purchase-focused campaign groups.
₹4M Spend220K Installs100K Purchases
La Pino'z Pizza
Snapchat Brand Visibility
Snapchat campaign section for brand visibility and landing page view performance.
₹500K Spend96K LPVs17.5M Impressions
The Lalit Hotels
Google Search & Display ROI
Hospitality campaign case study combining Google Search and Display Ads for direct bookings and brand visibility.
₹2M Spend₹8M Revenue4.0x ROI
The Lalit Hotels
SEO Action Plan & Content Roadmap
SEO roadmap visual with technical issues, content planning and organic traffic projection.
27 SEO Actions428 Content Tasks134% Growth Projection
Career Timeline
Detailed experience breakdown.
Performance Marketer · Spectical Asset Pvt Ltd
Dubai-based performance marketing role focused on real estate and property campaigns across paid media, SEO and CRM-led lead management.
- Planned and executed multi-channel campaigns across Google Ads, Meta, LinkedIn, Bing, Snapchat and Taboola, generating 100+ qualified leads monthly at 35% lower CPL than the industry benchmark.
- Developed a comprehensive SEO strategy that increased organic traffic by 180% in 6 months and ranked 50+ competitive real estate keywords.
- Integrated CRM workflows and marketing automation to reduce lead response time by 60% and improve sales-team conversion rate by 28%.
- Managed channel budgets and weekly reporting across CPL, ROAS, ROI and campaign KPIs; improved efficiency through performance-driven allocation and landing-page A/B testing.
Key impact: stronger acquisition efficiency, SEO-led traffic growth and improved lead-to-sales follow-up for UAE/GCC real estate campaigns.
Jan 2025 – Jan 2026
Performance Marketer · The Artegy
Agency-side performance marketing role supporting real estate and e-commerce clients through paid-media execution, creative coordination and client reporting.
- Managed end-to-end campaign execution across Google Ads, Meta, Snapchat and Taboola for real estate and e-commerce clients.
- Coordinated with creative teams and external agencies on campaign briefs, asset delivery, brand standards and launch timelines.
- Analysed customer behaviour, campaign trends and competitor activity to provide recommendations on targeting, messaging and budget allocation.
- Prepared performance reports for leadership and clients, tracking KPIs, budgets and campaign effectiveness against business objectives.
Key impact: reliable campaign execution, stronger reporting discipline and performance recommendations for multiple client accounts.
Jul 2024 – Jan 2025
Digital Marketing Manager · La Pino’z Pizza & Lord Petrick
F&B growth role managing digital campaigns, brand communication and performance reporting across 500+ QSR outlets nationwide.
- Developed and executed marketing plans for 500+ branch locations, aligning campaigns with revenue goals, seasonal promotions and brand priorities.
- Managed brand positioning and messaging across social media, digital platforms, email, in-store communication, POSM and local area marketing.
- Planned app-install, purchase, Google Ads, Meta Ads and Snapchat campaigns; drove 40% online order growth and scaled app installs by 120%.
- Coordinated with vendors, agencies, designers and influencers while achieving 25% cost savings through media-spend optimization and vendor negotiation.
Key impact: multi-location F&B growth, stronger brand consistency, app-install scale and measurable order/revenue performance.
Jun 2023 – Jul 2024
Digital Marketing Specialist · The Lalit Suri Hospitality Group
Luxury hospitality marketing role covering Rooms, F&B, Events and Spa, with a focus on direct bookings, SEO visibility and digital reputation.
- Developed and implemented digital marketing plans aligned with hotel revenue objectives across rooms, F&B, events and spa categories.
- Executed SEO/SEM strategy that supported 65% increase in direct bookings, 140% organic visibility growth and 180% organic traffic growth in 12 months.
- Ranked 50+ competitive hotel keywords and supported Google Search, Display and SEO action-plan work for technical cleanup, content planning and organic growth.
- Prepared monthly reports for hotel GMs covering paid media, organic traffic, booking trends and channel analytics; managed online reputation across TripAdvisor, Google and social media.
Key impact: stronger direct-booking performance, improved organic visibility and structured reporting for a 5-star multi-property hotel brand.
Apr 2021 – Jun 2023
Social Media & Digital Marketing Specialist · Anytime Fitness
Fitness and lifestyle brand role managing social media, local promotions and campaign support across 50+ gym locations.
- Managed social media, online promotions and digital campaigns across 50+ gym locations.
- Generated 500+ qualified leads monthly through local campaigns, seasonal promotions and data-driven content strategies.
- Achieved 180% engagement growth and 250% follower growth by analysing audience behaviour and campaign performance.
- Coordinated with outlet managers on local marketing events and recurring performance updates.
Key impact: stronger social growth, lead generation and engagement across a multi-location fitness brand.
Nov 2019 – Feb 2021
Social Media & Digital Marketing Specialist · Mahadev Trademark Registration
Early digital marketing role supporting legal-services branding, paid media and website content management.
- Managed brand digital presence, social media activity, Google Ads campaigns and website content updates.
- Coordinated with external vendors for marketing material production and campaign execution support.
- Tracked campaign performance and prepared updates for management to improve visibility and enquiry generation.
Key impact: built a practical foundation in campaign execution, reporting, website content and service-based digital marketing.
Jul 2018 – Nov 2019
Key Achievements
Quick scan for hiring managers.
A quick snapshot of measurable outcomes across paid media, SEO, CRO, F&B, hospitality, real estate and GCC-focused campaigns.
35%Lower CPL
Paid media campaigns vs. industry benchmark.
65%More bookings
Direct bookings via SEO & PPC for luxury hospitality.
40%Order growth
Online orders across 500+ F&B outlets.
42%Higher CVR
Landing page optimization through A/B testing.
150%Revenue boost
E-commerce growth through funnel optimization.
25%Cost savings
Media spend optimization and vendor negotiation.
50+Keywords ranked
Competitive SEO keywords across industries.
1.5+Years UAE/GCC
Direct regional digital marketing experience.
Full visual appendix: original portfolio and CV page previews
This is what I could arrange... for now.
There is much more behind the campaigns, numbers, tests, and strategy. I kept the website concise, but I'd be happy to explain deeper campaign insights, the thinking behind the results, and how I can support your team during the interview or Q&A.
